At the end of 2007, when the world was still so new that many things didn’t have names and to mention them you had to point a finger, a school friend passionately told me about a website he had some of his American acquaintances They let him register. “It’s a social network where you can talk to people you know and see what they’re doing“ he explained to me, noting that I couldn’t understand what he was talking about, but within a few weeks he convinced me to sign up too.
Little did we know – neither I nor he – that within a few years this site, Facebook, would become an interchangeable synonym for The concept of the “social network” is anchored in the minds of billions of peopleand the absolute protagonist of the practice, culture and imagination of an entire era.
How it started
In The social networkIn David Fincher’s Oscar-winning film, which dramatizes the founding myth of Facebook, protagonist Jesse Eisenberg outlines the product’s expansion goal: “These are people who know people and I need their emails“. But Mark Elliot Zuckerberg, played by Eisenberg and born on May 14, 1984 in White Plains, New York, is anything but an aspiring person Celebrity looking for revenge: “My goal was never to make Facebook cool. I am not a human Cool and I never tried to be one,” he will comment a few years later, already sitting on it a digital empire where profits never slow downand added that he felt “hurt” by the depiction of some features.
At least that’s what the annals say on February 4, 2004 Mark Zuckerberg, a Harvard sophomore, introduces TheFacebook, a rudimentary platform he built in two weeks using his computer skills. The next day, two thousand Harvard students already had their profiles on the website. By the end of the year, the network had conquered the other Ivy League universities, investor Peter Thiel had bet the first $500,000 on it and there were now a million profiles. After the article was removed from the name, the company became simply “Facebook” in August 2005. Fast forward, and in 2023, where Facebook is now – and has been for some time – considered a social network that is almost dying, far from young people and certainly not cool, almost out of deference to the will of its founder, Three billion people log on to the platform at least once a month. It accounts for more than a third of the world’s population.
How it ended
By October 2003, the young nerd who would be king had already attempted his first ascent to the pinnacle of success by introducing FaceMash, a website that He placed photos of two girls next to each other randomly of the campus, which the young Zuckerberg had obtained by hacking the university archives in defiance of all data protection laws in order to get the prettiest girl to vote. To the women of Harvard, wonderful saying, he didn’t like the idea; to male students, very much. But after just a few days, the university issued a decree closing the site, which had already attracted thousands of visitors.
A few years ago, in 2018, in the days of “Zuck’s” first major hearing before the American Congress on the Cambridge Analytica scandal, a tweet He had mockingly and virally compared the sweaty face and frightened look of the Facebook founder, harassed by the senatorswith the caption: “The face from the time when they simply wanted to classify girls based on their looks more quickly and ended up establishing a fascist government in the most powerful country in the world.”